Why Does This Apology Feel Wrong?
They apologized. You should feel better. But you feel worse. The words say sorry. Something underneath doesn't. You can't explain what's wrong with it, and that's driving you insane.
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How It Works
A structural non-apology uses the language of remorse while relocating responsibility. 'I'm sorry you feel that way' apologizes for your feelings, not their behavior. 'I'm sorry, but...' cancels the apology mid-sentence. Our scanner identifies exactly where the apology breaks down.
Common Examples
“I'm sorry you feel that way.”
“I apologize if anything I said was taken the wrong way.”
“I'm sorry, but you have to understand my side too.”
“I already said I was sorry, what more do you want?”
Paste the apology that doesn't sit right. See exactly where it stops being an apology.
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